WEEK 7 : Study Case of THE DIGITAL AGE: SHALL I TAG ALONG?

For this week, i choose to write about our case study given by Miss Ummi titles "THE DIGITAL AGE: SHALL I TAG ALONG? ". 

       Such a great case study to read because its tell us the journey of Rahim, the founder of Ambang Mata Sdn.Bhd. in manage their business and survive in publishing industry. From the stories, there's a lot of challenges faced by Rahim but he didn't give up and keep trying until he successful now. The case study also tells about how Rahim adapt with the existence of internet technology and e-marketing in the era of information and communication technology (ICT) offered opportunities and had affected the retailing marketing process and strategy including the book publishing industry. With the increasing of new competitors and other problem like failures of getting the Government tender, Rahim try to strive with various ways to ensure that his 25-year-old company will survive albeit competing in the modern technology market environment.

#we learn chapter 6 this week which is STRENGTHENING A COMPANY’S COMPETITIVE POSITION: STRATEGIC MOVES, TIMING, AND SCOPE OF OPERATIONS.

19-20 October

Program Transformasi Diri

SMK Bandar Tasik Selatan

Universiti Sains Islam Malaysia