CHAPTER 2 : The Business Vision and Mission

17 September 2013

For the second lecture, we learn 2 chapters about The nature of strategic management and The business vision and mission. Basically, strategic management includes three stages which are formulation, implementation and evaluation cross-functional decisions that enable an organization to achieve its objective. On the other hand, strategic planning involve only formulating stages. And I sure, in order to make a good strategy there are so many aspects that need to be concerned.

These three strategies have their own benefits. For example, it is very useful in enhancing communication, improved understanding, and greater commitment and surely to help the firm succeed (the result).

Secondly, we proceed our lecture with second chapter. Roughly, it’s about vision and mission of business. In our life, we also need vision and mission to make sure that we get what we dream in the end. Similarly with business, it needs vision and mission to forming a journey of successful business. The vision statement is “what do we want to become?” and the mission statement is “how are you want to become?” .

                       Happy Malaysia Day!

Vision without action is a daydream. Action without vision is a nightmare.

-Old Japanese-

Syahirah ST